Privacy & Cookies

1. Introduction

PFE Technologies Pte Ltd ("we", "us", "our"), operating the Sonnelight brand, is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

2. Data We Collect

We may collect your name, email address, phone number, and delivery address when you make an enquiry, place an order, or visit our showroom. We also collect website usage data through cookies and analytics tools.

3. How We Use Your Data

To process orders and deliver products. To respond to enquiries and provide customer support. To send order updates and relevant product information. To improve our website and services.

4. Disclosure

We do not sell or rent your personal data to third parties. We may share your data with delivery partners and payment processors solely for the purpose of fulfilling your order.

5. Data Protection

We implement reasonable security measures to protect your personal data from unauthorised access, disclosure, or loss.

6. Website Analytics and Cookies

We use Google Analytics 4 to understand visits, navigation, product interest, and engagement. Google Analytics sets first-party cookies including _ga and _ga_<property-id> to distinguish pseudonymous visitors and sessions. It may process page and interaction data, referral information, browser and device details, approximate location, and a pseudonymous client identifier. We do not intentionally send enquiry or checkout contents, names, email addresses, phone numbers, delivery details, payment details, or other direct identifiers to Google Analytics. Analytics data is retained according to the configured Google Analytics property settings. Google processes Analytics data as our service provider; details are at https://policies.google.com/technologies/partner-sites. You can delete or block Analytics cookies in your browser settings or use the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.

7. Your Rights

You may request access to, correction of, or deletion of your personal data by contacting us at hello@sonnelight.com. We will respond to your request within 30 days.

8. Updates

We may update this policy from time to time. Changes will be posted on this page with the updated date.

9. Contact

For privacy-related enquiries, contact us at hello@sonnelight.com or visit our showroom at 24 Keong Saik Road, Singapore 089131.

Last updated: 21 August 2026.